Hi, I'm Florian, an independent strategist helping organizations to (re-)define their Business Strategy, Brand Positionioning and Customer Experience.

In the last +10 years I worked with leading companies and consultancies in the technology, automotive, engineering, finance, consumer and media sector. My main focus is on strategy development for businesses and brands and the integration of business goals, customer experience and technology. Additionally it is always a pleasure lecturing at schools for business management and design.
 

Publications

C. Totz, F.-U. Werg (2014): Interaktionen machen Marken – wie die Digitalisierung Interaktionen zum Kern der Markenführung macht, in Marke und digitale Medien. Der Wandel des Markenkonzeptes im 21. Jahrhundert (Stefanie Dänzler, Thomas Heun Hrsg.), Springer Gabler.

On Brands & Digital. The 2012 New York Interviews. Gallery Print
 

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© 2017 Florian-Ulrich Werg
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