Hi, I'm Florian, an independent strategist helping organizations to (re-)define their Business Strategy, Brand Positioning and Customer Experience.

In the last +10 years I worked with leading companies and consultancies in the technology, automotive, engineering, finance, consumer and media sector. My main focus is on strategy development for businesses and brands – aligning business goals, customer experience and technology. In addition it is always a pleasure for me to lecture at schools for business management and design. Please contact me for personal references on executive and management level or other professionals appraisal.


C. Totz, F.-U. Werg (2014): Interaktionen machen Marken – wie die Digitalisierung Interaktionen zum Kern der Markenführung macht, in Marke und digitale Medien. Der Wandel des Markenkonzeptes im 21. Jahrhundert (Stefanie Dänzler, Thomas Heun Hrsg.), Springer Gabler.

On Brands & Digital. The 2012 New York Interviews. Gallery Print

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© 2017 Florian-Ulrich Werg